Center for Health Services Inc. (CHSI)

In response to the rising cases of teenage pregnancy and sexually transmitted diseases (STDs) among the Filipino youth, PageOnedeveloped an advocacy campaign for the United Nations–funded non-profit Center for Health Services Inc. (CHSI). Youth-for-Youth (U4U) is primarily a social media campaign that educates teenagers about the risks and consequences of premarital sex, engaging popular teen star Miguel Tanfelix as its first ever ambassador. Aside from social media communications, content was published on PAGEONE’s diverse and relevant online platforms for effective reach and and target market penetration. The campaign won a Grand Anvil award from the Public Relations Society of the Philippines (PRSP).