Another health issue in the Philippines concerns poor sanitation and personal hygiene practices especial in rural areas. These less-than-ideal conditions cause communicable diseases, infections and other healthcare issues. Starting with a pilot community and case study in Masbate, the GoodbyeDumi, Hello Healthy communications and behavioral change campaign was developed, educating individuals and families on the grassroots level on proper hygiene and sanitation processes. The success of the campaign led to its replication in other communities around the country. The sustaining campaign has won three successive Anvil awards from PRSP.