Not a lot know that MayniladWater Services also offer maintenance and waste management a part of its services. Thus, it tasked COMS360 to develop a social marketing campaign that will not just promote awareness of the other services of Mayniladbut also improve relations with stakeholders and generate goodwill and positive reputation.
The agency developed and implemented an “incentive” campaign program through recognition and award—the Golden KubetaAwards. Now on its 3rd year, the Awards program continues to recognize buildings, establishments, organizations and companies that provide clean and complete comfort room facilities for its occupants, visitors and general public.
Maynilad management has credited this campaign as having improved its reputation as a company that promotes higher sanitary standards and proper waste water management.