Brandplay, one of the dynamic agencies under the PAGEONE Group made an electrifying first appearance at the 60th Anvil Awards, clinching multiple accolades including the coveted Agency of the Year (AOY). The agency’s debut performance secured its growing reputation as a force to be reckoned with in the world of strategic communications.
Making its mark at the historic Manila Hotel, Brandplay emerged as one of the top-performing agencies – a staggering feat for a first-time competitor in the AOY category. This milestone is a testament to the agency’s ability to craft strategic, high-impact campaigns that do more than just engage audiences but also drive meaningful societal change.
“Winning at the Anvil Awards is a testament to the power of collaboration—where visionary clients and a dedicated team come together to create campaigns that drive real impact. This achievement reflects not just creativity and strategy, but also the trust and synergy that fuel our work. A huge thank you to our clients for their partnership and to our incredible team for their passion, hard work, and commitment to excellence. Here’s to more meaningful campaigns that make a difference!” said Fritz Cruz, Head of Agency and Senior Director, Brandplay.
From Left to Right: Vonj Tingson, President – PAGEONE; Marl Parlade, Robbie David of Stratworks / ID8; Louie Paragas-Sebastian, BBCOMM; Fritz Cruz, Brandplay and Ron Jabal, Chairman – PAGEONE.
Despite being a fresh face among PAGEONE Group’s agencies, Brandplay went toe-to-toe with industry titans, proving that innovation and bold storytelling can rival even the most established names. The agency’s AOY distinction serves as a defining moment, solidifying its place as a go-to for purpose-driven, results-oriented campaigns.
Brandplay secured several Anvil trophies across diverse categories, showcasing its expertise in purposeful and creative communication. The agency’s recognized campaigns include:
Client-Initiated Campaigns
- NLEX PUNLA: Training Women-Led Enterprises as Community and Nation Builders – Corporate Social Responsibility / Good Governance
- STI Social Media Pages: Reaching and Guiding Students Through Enriching and Innovative Content – Multimedia – Social Media
- We Care: The SM Foundation Newsletter – Publications
- SM Foundation: Uplifting Lives Through Social Good – Non-Profit
Agency-Initiated Campaigns
- Managing Crisis: Leading Through Chaos (A Senior Executive’s Guide to Crisis Management) –
Change Communication, - Managing Crisis: Leading Through Chaos (A Senior Executive’s Guide to Crisis Management) – Reputation, and Issues Management
- Moments and Milestones: Showcasing the Achievements That Define Us – Diversity and Inclusion
Each of these award-winning initiatives reflects Brandplay’s commitment to blending creativity with purpose, addressing critical social issues while demonstrating the power of strategic communication in shaping positive change.
